Impulse And Unplanned Buying; Comparisons Of Determinants And Consequences Repository

Impulse And Unplanned Buying; Comparisons Of Determinants And Consequences

Gancar Candra Premananto (2013) Impulse And Unplanned Buying; Comparisons Of Determinants And Consequences. In: Proceeding of 2013 ICOI the International Conference on Organizational Innovation. International College at Suan Sunandha Rajabhat University, Nakhon Pathom, Thailand, pp. 1-19. ISBN 978-986-85682-9-7

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Official URL: http://www.iaoiusa.org/2013icoi/

Abstract

This research designed to reveal impulse buying as interesting phenomena in shopping behaviour. Began with Du Pont research in 1940, research to understanding the phenomena and its process decision making still in progress. There still problems behind it modelling. The first problem that founded is about the definition of impulse buying and the different with other concepts, which is unplanned buying. The second problems are about the determinant for impulse buying, which is affect by store environment or by people traits on impulsiveness. Observation will continue with the consequences of impulse buying. This research found that impulse buying has different determinant and consequences compare to unplanned buying. The quantitative research gain more confirmation and insight. Discussion on conceptual-theoretical, practice, and future research offered in the last section based on experimental research.

Item Type:

Book Section

Uncontrolled Keywords:

Impulse Buying, Unplanned Buying

Subjects:

H Social Sciences
H Social Sciences > HD Industries. Land use. Labor > HD5701-6000.9 Labor market. Labor supply. Labor demand
H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products

Divisions:

04. Fakultas Ekonomi dan Bisnis > Manajemen

Creators: