The Concept Of Beauty In Revlon Candid Campaign Video Advertisement: A Multimodal Analysis

RR. Aisifah Nurhalida Putri Prijambodo (2020) The Concept Of Beauty In Revlon Candid Campaign Video Advertisement: A Multimodal Analysis. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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4. CHAPTER I INTRODUCTION.pdf

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5. CHAPTER II LITERATURE REVIEW.pdf
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6. CHAPTER III RESEARCH METHOD.pdf
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7. CHAPTER IV RESULTS AND DISCUSSION.pdf
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8. CHAPTER V CONCLUSION.pdf
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Official URL: http://lib.unair.ac.id

Abstract

Beauty image is often found in advertisement, especially in the form of videos. There are various aspects in supporting the term of beauty, which one of them is makeup. This study aims to analyze the phenomenon in a video advertisement entitled Revlon Candid Campaign. In this video advertisement, there are several aspects of multimodality that act as a tool to create meaning or information to the viewers. In this context, this study reveals how this advertisement creates beauty image in a cosmetic product. This study uses qualitative methods and multimodality theory proposed by Kress and Leeuwen (2006) in order to analyze the elements in the advertisement. The elements found in the video advertisement are narrative process, the participant’s utterance (speech act), gaze, camera angle, social distance, colors and discourse arrangement. Meanwhile, in verbal mode analysis found that it is related with speech role principles and linguistics devices strategy. Thus, the study reveals that true beauty is about being yourself, expressive and brave

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 FS.BE.121/20
Uncontrolled Keywords: Beauty concept, Multimodality, Video Advertisement
Subjects: P Language and Literature > P Philology. Linguistics
P Language and Literature > PR English literature
Divisions: 12. Fakultas Ilmu Budaya > Sastra Inggris
Creators:
CreatorsNIM
RR. Aisifah Nurhalida Putri PrijambodoNIM121611233003
Contributors:
ContributionNameNIDN / NIDK
Thesis advisorEma Faiza, -NIDN0014107402
Depositing User: Dwi Prihastuti
Date Deposited: 24 Dec 2020 05:41
Last Modified: 24 Dec 2020 05:41
URI: http://repository.unair.ac.id/id/eprint/102007
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