The Portrayals Of Women In Heineken Light Beach (30s) Advertisement: A Semiotic Analysis

Zuhdi Ahmadi Rafiatma (2020) The Portrayals Of Women In Heineken Light Beach (30s) Advertisement: A Semiotic Analysis. Skripsi thesis, UNIVERSITAS AIRLANGGA.

[img] Text (COVER)
1. OUTSIDE COVER.pdf

Download (1MB)
[img] Text (ABSTRACT)
2. ABSTRAK.pdf

Download (784kB)
[img] Text (CHAPTER I)
3. CHAPTER I INTRODUCTION.pdf

Download (787kB)
[img] Text (CHAPTER II)
4. CHAPTER II LITERATURE REVIEW.pdf
Restricted to Registered users only until 24 December 2023.

Download (788kB) | Request a copy
[img] Text (CHAPTER III)
5. CHAPTER III METHOD OF THE STUDY.pdf
Restricted to Registered users only until 24 December 2023.

Download (784kB) | Request a copy
[img] Text (CHAPTER IV)
6. CAHPTER IV RESULT AND DISCUSSION.pdf
Restricted to Registered users only until 24 December 2023.

Download (804kB) | Request a copy
[img] Text (CHAPTER V)
7. CHAPTER V CONCLUSSION.pdf
Restricted to Registered users only until 24 December 2023.

Download (787kB) | Request a copy
[img] Text (WORK CITED)
8. WORK CITED.pdf

Download (784kB)
[img] Text (SURAT PERNYATAAN KESEDIAAN PUBLIKASI KARYA ILMIAH)
9. SURAT PERNYATAAN KESEDIAAN PUBLIKASI KARYA ILMIAH.pdf
Restricted to Registered users only

Download (464kB) | Request a copy
[img] Text (SURAT PERMOHONAN EMBARGO PUBLIKASI KARYA ILMIAH)
10. SURAT PERMOHONAN EMBARGO PUBLIKASI KARYA ILMIAH.pdf
Restricted to Registered users only

Download (591kB) | Request a copy
Official URL: http://lib.unair.ac.id

Abstract

Black and white women's blatant objectification has a long history across the west. Nevertheless, few scholars have examined whether such stereotypes also indirectly exist, and whether black women are interpersonally sexually impartial. This study describing the depictions of three level social codes as a semiotic analysis in the Heineken advertisement on the issue of female objectification and Black women sexualization. The data used is the Heineken Light ad Beach (30s), published in the Multi Bintang website, uses qualitative methods based on the semiotics theory by John Fiske (2001) reality, representation, and ideology. The data is interpreted using female objectification by Fredrickson & Roberts theory (1997) and Black women sexualization by Charlery Helene (2001). The results in the level of reality code, a White woman portrayed as passive objectification, while the Black women are being active objectifications and dehumanization. The ideology found that Black women in paradigm or doctrine about female racism and sexual issue.

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 FS BE 169/20 Raf p
Uncontrolled Keywords: Female objectification, Black women sexualization, Racism
Subjects: P Language and Literature > PN Literature (General) > PN0441 Literary History
Divisions: 12. Fakultas Ilmu Budaya > Sastra Inggris
Creators:
CreatorsNIM
Zuhdi Ahmadi RafiatmaNIM121311233145
Contributors:
ContributionNameNIDN / NIDK
ContributorNurul Fitri HapsariNIDN0014078307
Depositing User: Sulistiorini
Date Deposited: 24 Dec 2020 09:38
Last Modified: 24 Dec 2020 09:38
URI: http://repository.unair.ac.id/id/eprint/102011
Sosial Share:

Actions (login required)

View Item View Item