Himawan Sardju and Indrianawati Usman and HINDAH MUSTIKA and Mateus Ximenes and Siti Rokhmi Fuadati (2018) Voter Perception of campaign components against voting attitudes in the 2010 Ternate regional election. International Journal of Science and Business, 2 (4). pp. 770-778. ISSN 2521-3040, e-ISSN 2520-4750,

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Abstract

The number of respondents being sampled as many as 220 respondents. The description of the respondent’s answer is the result of the respondent’s answer to each research variable. The description of the answer will be explained based on the frequency and the results of the mean calculation of each categorized variable. In political campaigns there are two relationships that will be built, namely internal and external. Program, image of social, emotional feeling and image of candidats. The program has a significant effect on voting attitudes, these results provide support for the first hypothesis in this study. Social image has a significant effect on voting attitudes, these results provide support for the second hypothesis in this study. Emotional feelings do not have a significant effect on voting attitudes, this result is contrary to the third hypothesis in this study. The image of candidate has a significant effect on the attitude of choosing, this result provides support for the fourth hypothesis in this study. For politicians or candidates who take part in the elections so that they pay more attention to the image, especially the image of the candidate. Because voters are more interested in choosing in terms of the candidate’s image. For a successful team should offer more courses menyentu on society as a voter. For the next researchers, it is expected to use a cluster sampling method so that the possibility of the population being represented in the sample is greater.

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