Sri Hartini and Gancar Candra Premananto and Sulistiyanto Jovi (2018) Ethics Marketing Creative Industry in Indonesia: Exploration study. Archives of Business Research;, 6 (10). pp. 21-28. ISSN 2054-7404

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Abstract

This study focuses on the problems of business practices in the creative industry in terms of business ethics. This study is a qualitative exploratory study. Problems in this study include how are the practices of business ethics in the creative industry in Indonesia, what are the factors that were the antecedent of business ethics in the creative industry in Indonesia, how ethics business impact on consumer behavior in purchasing decisions of the creative industry in Java,Indonesia. The study was conducted with indept interview on 18 entrepreneurs in the creative industry. The results of this study are 3 propositions which are the relevancy between the antecedentt variables and the consequences of the implementation of marketing ethics.

Item Type:	Article
Uncontrolled Keywords:	creative idustry, marketing ethics, propositions
Subjects:	H Social Sciences H Social Sciences > HD Industries. Land use. Labor > HD5701-6000.9 Labor market. Labor supply. Labor demand H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions:	04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:	Creators NIM Sri Hartini NIDN0025106502 Gancar Candra Premananto NIDN0022077403 Sulistiyanto Jovi UNSPECIFIED
Depositing User:	Tn Sugeng Riyanto
Date Deposited:	21 Apr 2021 13:10
Last Modified:	21 Apr 2021 13:10
URI:	http://repository.unair.ac.id/id/eprint/105837
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