Analysis of relationships Korean Wave, Country Image, Attitude towards Korean Product and Visit to Korean Desnination Repository

Analysis of relationships Korean Wave, Country Image, Attitude towards Korean Product and Visit to Korean Desnination

Sri Hartini, - (2016) Analysis of relationships Korean Wave, Country Image, Attitude towards Korean Product and Visit to Korean Desnination. In: 2016 International Conference of Organization Innovation, 26-28 Juli 2016, Huaqiao University, Beijing China.

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Official URL: http://www.iaoiusa.org/2016icoi/

Abstract

This study aimed to elucidate the relationships Korean wave, country image , attitude of Korean products and the intention to visit Korea . This study is a hypothetical research that aims to explain the relationship between variables using survey approach. The population in this study is the people of Surabaya who know the culture of Korea . Sampling method used accidental sampling. The analysis technique used SEM. The results showed that attitude in Korean culture , no impact on cognitive country image , but affects the affective county image . Cognitive country image affects to the attitude of Korean products, The affective country image influences affect the attitude of Korean products and grout to visit Korea.

Item Type:

Conference or Workshop Item (Paper)

Uncontrolled Keywords:

Korean wave, country image, attitude toward Korean product, intention to visit Korea

Subjects:

H Social Sciences
H Social Sciences > HD Industries. Land use. Labor > HD5701-6000.9 Labor market. Labor supply. Labor demand
H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products

Divisions:

04. Fakultas Ekonomi dan Bisnis > Manajemen

Creators: