DYAN FEBRINA KUSUMADEWI, 041714253003 and Noorlailie Soewarno, NIDN. 0025126402 and Isnalita, NIDN. 0022086605 (2019) Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali. E-jurnal Akuntansi, 28 (1). pp. 542-568. ISSN 2302-8556
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Abstract
This study aims to determine the impact of website’s quality, hedonic value, and utilitarian value toward repurchaseintention on the Lazada marketplace. This study consisted of 107 respondents of Lazada users collected through online surveys. The results indicate that the quality of information has a positive and significant effect on repurchase intention. While the quality of the system and service quality have no significant effect on repurchase intention. In addition, hedonic values ??and utilitarian values have a positive and significant effect on repurchase intention.
| Item Type: | Article | ||||||||
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| Uncontrolled Keywords: | Website quality, hedonic value, utilitarian value, repurchase intention. | ||||||||
| Subjects: | H Social Sciences H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products |
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| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Akuntansi | ||||||||
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| Depositing User: | Tn Sugeng Riyanto | ||||||||
| Date Deposited: | 04 May 2021 10:48 | ||||||||
| Last Modified: | 04 May 2021 10:48 | ||||||||
| URI: | http://repository.unair.ac.id/id/eprint/106227 | ||||||||
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