Mochammad Nurul and Noorlailie Soewarno, NIDN. 0025126402 and Isnalita, NIDN. 0022086605 (2019) Pengaruh Jumlah Pengunjung, Ulasan Produk, Reputasi Toko Dan Status Gold Badge pada Penjualan Dalam Tokopedia. E-jurnal Akuntansi, 28 (3). pp. 1855-1865. ISSN 2302-8556
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Abstract
This study aims to find out the influence of some items in Tokopedia's product pages (product popularity, customer reviews, store reputation, and gold badges) toward sales. We were using quantitative as the research design, descriptive research analysis and correlation category. We collect data and tested it using the multiple regression analysis method with SPSS version 21. The results show that product review is the most important variable than other variables such as popularity, reputation, and gold merchants.
| Item Type: | Article | ||||||||
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| Uncontrolled Keywords: | C2C, Marketplace, Online, Sales, Tokopedia | ||||||||
| Subjects: | H Social Sciences H Social Sciences > HD Industries. Land use. Labor > HD5701-6000.9 Labor market. Labor supply. Labor demand H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products |
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| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Akuntansi | ||||||||
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| Depositing User: | Tn Sugeng Riyanto | ||||||||
| Date Deposited: | 04 May 2021 10:48 | ||||||||
| Last Modified: | 04 May 2021 10:48 | ||||||||
| URI: | http://repository.unair.ac.id/id/eprint/106228 | ||||||||
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