Girls Guide to Beauty: A Semiotic Approach in Reading Beauty Construction in the Front Covers of Kartika Magazine

Ribka Wardhani, 120510998 (2009) Girls Guide to Beauty: A Semiotic Approach in Reading Beauty Construction in the Front Covers of Kartika Magazine. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

This study aims to analyze beauty construction in the front covers of Kartika magazine and to find out beauty perception that is commonly understood by Indonesian women. Roland Barthes’ semiotic theory is applied to analyze verbal and non verbal sign presented in the front covers of Kartika. Barthes’ theory analyzes the text into four steps that are linguistic messages, non coded iconic messages, coded iconic messages, and myth. Qualitative is the main method in this study and quantitative is used to support qualitative method because besides analyzing the text, the writer uses questionnaires to see beauty perception of Indonesian women. After analyzing the data, it is found that Kartika as a media constructs beauty concepts based on its standard and spreads them to women. The result of the questionnaire shows women perceptions of beauty is similar to media’s beauty construction and in discursive level.

Item Type: Thesis (Thesis)
Additional Information: KKB KK-2 FS.BE 16/10 War g
Uncontrolled Keywords: GENDER IDENTITY IN MAGAZINE
Subjects: P Language and Literature > PN Literature (General) > PN4699-5650 Journalism. The periodical press, etc
Divisions: 12. Fakultas Ilmu Budaya > Sastra Inggris
Creators:
CreatorsEmail
Ribka Wardhani, 120510998UNSPECIFIED
Contributors:
ContributionNameEmail
ContributorDiah Ariani Arimbi, Ph.DUNSPECIFIED
Depositing User: Tn Septian Eko Budianto
Date Deposited: 16 Feb 2011 12:00
Last Modified: 26 Sep 2016 04:00
URI: http://repository.unair.ac.id/id/eprint/26785
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