MALE GAZE ON AXE ADVERTISEMENTS : SEMIOTIC STUDY

Greta Maurita Rahany, 120610175 (2009) MALE GAZE ON AXE ADVERTISEMENTS : SEMIOTIC STUDY. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

AXE fragrance is a multinational company from France. This company produces an advertisement to promote its product. In promoting its product AXE advertisement involve woman. Since an ad should be made as interesting as possible in order to get the interest of the audience and sometimes it highlights certain aspects such as the effec t of the product by positioning the female character as the teaser. This thesis attempts to analyze the construction of Male Gaze in AXE advertisement. The advertisement is about a man sprays AXE to his body then a woman attracted to him

Item Type: Thesis (Thesis)
Additional Information: KKB KK-2 FS.BE 67/10 Rah m
Uncontrolled Keywords: ADVERTISING SEMIOTICS
Subjects: H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions: 12. Fakultas Ilmu Budaya > Sastra Inggris
Creators:
CreatorsEmail
Greta Maurita Rahany, 120610175UNSPECIFIED
Contributors:
ContributionNameEmail
ContributorLina Puryanti, S.S.,M.HumUNSPECIFIED
Depositing User: Tn Septian Eko Budianto
Date Deposited: 01 Mar 2011 12:00
Last Modified: 05 Oct 2016 01:50
URI: http://repository.unair.ac.id/id/eprint/26823
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