DIANNITA RACHMAWATI, 120912097 (2013) THE REPRESENTATION OF BLACKNESS IN MEGAMIND CHARACTER OF TOM MCGRATH’S MEGAMIND. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

African-American Stereotypes or the so-called blackness can be seen in many aspects of life. For example is an animated movie, Megamind. In Megamind, the blackness appears in stereotypical, historical, social, psychological aspects of the film and the character. Therefore, this research is conducted to analyze how a representation of blackness is shown in Megamind character. The type of this research was qualitative research. The method of data collection used Megamind film as data source. The method of data analysis used Narrative and Non-Narrative analysis. The analysis was divided into two sub-analysis, otherness and blackness. The results of this research find that blackness is represented in Megamind character through characteristics of blackness from the stereotypical, historical, social, and psychological aspects. These results also indicate that stereotypes can be found even in an animated film with non-human character. However, this research focuses only on blackness, which means there are so many blackness and other racial stereotypes in other animated films. Therefore, the further research is highly suggested to gain more comprehensive research.

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