PERSUASIVE DEVICE USED BY TIANSHI'S MARKETER IN OPEN PLAN PRESENTATION (OPP) AT GARDEN PALACE HOTEL, SURABAYA

Laili Hibatin Wafiroh, 120310523 (2008) PERSUASIVE DEVICE USED BY TIANSHI'S MARKETER IN OPEN PLAN PRESENTATION (OPP) AT GARDEN PALACE HOTEL, SURABAYA. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

This study focuses on analyzing the use of persuasive rhetoric and figurative language as a means of persuasion in product presentation. Specifically, the writer investigates the persuasion process occurs in Open Plan Presentation (OPP) held by Tianshi Multilevel Marketing. The objective of this study is to explore type of persuasive rhetoric used in that presentation. Moreover, this study also covers figurative language the speaker uses to persuade audience. The writer analyzed the data by applying Rieke and Sillar's theory (1984) that puts figurative language as persuasive device and Malik and Iriantara's theory (1994) that proposes persuasive rhetoric and its technique. In this way, this study uses qualitative approach since it analyzes the meaning and purpose behind the presentation, which is seen from persuasive device. The corpus of this study is recorded data from a two-hour presentation named Open Plan Presentation.

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 FS BE 10/08 Waf p
Uncontrolled Keywords: PERSUASION; MULTILEVEL MARKETING
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions: 12. Fakultas Ilmu Budaya
Creators:
CreatorsNIM/NIDN
Laili Hibatin Wafiroh, 120310523UNSPECIFIED
Contributors:
ContributionNameNIDN/NIDK/NUP
ContributorAnna Dewanti, Dra.,Dipl.,TeslUNSPECIFIED
Depositing User: Tn Septian Eko Budianto
Date Deposited: 30 May 2008 12:00
Last Modified: 18 Jun 2017 23:11
URI: http://repository.unair.ac.id/id/eprint/27842
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