ANALISIS PENGARUH BAURAN PROMOSI TERHADAP PEMANFAATAN PELAYANAN KESEHATAN PEDULI REMAJA DI PUSKESMAS KOTA SURABAYA

SUFIAH RAHMAWATI, 101214453053 (2016) ANALISIS PENGARUH BAURAN PROMOSI TERHADAP PEMANFAATAN PELAYANAN KESEHATAN PEDULI REMAJA DI PUSKESMAS KOTA SURABAYA. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Official URL: http://lib.unair.ac.id

Abstract

Adolescent Health Care Services (AHCS) is a model of health care for adolescents in Puskesmas. AHCS in Surabaya contained in 13 health centers. The number of visits during the teenage 2012-2014 shows the overall coverage AHCS increased but has not reached the desired target by 80%. The purpose is developing effort to increase the utilization of health care services in AHCS through the promotion mix in Surabaya. This research was conducted in June 2015 and December 2015 using a cross sectional study design. The research location was in Puskesmas Kota Surabaya. The study population was Young who visited to Puskesmas Kota Surabaya with AHCS teenagers as many as 2,078 peoples. The sample is 10 teenagers at every Puskesmas that has AHCS the number of respondents as many as 130 peoples were obtained using the formula of simple random sampling. The instrument used questionnaire which the validity and reliability test. The Result on the utilization of AHCS Puskesmas Kota Surabaya shows that only 2 independent variables that significantly influence the utilization of AHCS Puskesmas Kota Surabaya in advertising and Publicity & Public Relation, and Personal selling and Publicity & Public Relation. Recommendation is increased creativity to develop media campaign by involving teens, Creation Care for AHCS material is made more attractive and curriculum renewal. Need agreement between the health center and school health centers strengthening the internal environment of the increase in awareness of the teenagers who come to Puskesmas for all workers in AHCS.

Item Type: Thesis (Thesis)
Additional Information: KKC KK TKA.08/16 Rah a
Uncontrolled Keywords: Promotion Mix, Adolescent Health Care Services
Subjects: R Medicine > RA Public aspects of medicine
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Divisions: 10. Fakultas Kesehatan Masyarakat > Administrasi Kebijakan Kesehatan
Creators:
CreatorsEmail
SUFIAH RAHMAWATI, 101214453053UNSPECIFIED
Contributors:
ContributionNameEmail
ContributorSetya Haksama, Dr. , drg., M.KesUNSPECIFIED
ContributorM. Bagus Qomaruddin, Dr. , Drs., M.Sc.UNSPECIFIED
Depositing User: Guruh Haris Raputra
Date Deposited: 11 Apr 2016 02:00
Last Modified: 04 Jul 2017 17:54
URI: http://repository.unair.ac.id/id/eprint/29131
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