WOMAN REPRESENTATION ON FOREPLAY NIGHT CLUB ADVERTISEMENTS: A SEMIOTICS STUDY

Hanggono Wibilaksono, 121112109 (2016) WOMAN REPRESENTATION ON FOREPLAY NIGHT CLUB ADVERTISEMENTS: A SEMIOTICS STUDY. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Official URL: http://lib.unair.ac.id

Abstract

These days, there are many advertisements which use women as their objects to promote the related products and services. This made the advertisements creators to compete with each other in making their advertisements to be as interesting as possible. It is not a rare case where the creators include a particular ideology that is best suited to related products or services. The uses of women as the objects of advertisements still embrace the ideology of patriarchy, which is quite popular in Indonesia. The purpose of this study is to find the representation of women which is reflected differently through the advertisement of a night club, Foreplay Night Club. This advertisement is spread through Facebook as a social media by Foreplay Nightclub Facebook account. The data collected by official account Facebook advertisements, a number of data from November 2012 until December 2014 it was provided total 362 advertisements. The main focus in this study about woman representation in night club advertisement, then founded 19 advertisements categorized in the representation of women who offering by Foreplay Night club. From 19 then chooses only 3 advertisements which have more attention from viewer. Using semiotics method by Roland Barthes, this study try to reveal how Foreplay using woman as model to attract a man although the theme of party is initially only for woman. Finally, from this study it is result that Foreplay Night Club advertisement shows male gaze related to patriarchal ideology and the role of woman as the sexual objects for men.

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 FS.BE.16/16 Wib w
Uncontrolled Keywords: advertisement, male gaze, night club, representation
Subjects: P Language and Literature > P Philology. Linguistics > P325-325.5 Semantics
Divisions: 12. Fakultas Ilmu Budaya > Sastra Inggris
Creators:
CreatorsNIM
Hanggono Wibilaksono, 121112109UNSPECIFIED
Contributors:
ContributionNameNIDN / NIDK
Thesis advisorPuguh Budi Susetiyo, mgr. , S.HumUNSPECIFIED
Depositing User: Guruh Haris Raputra
Date Deposited: 22 Apr 2016 05:30
Last Modified: 22 Apr 2016 05:30
URI: http://repository.unair.ac.id/id/eprint/29762
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