THE REPRESENTATION OF AFRICAN AMERICAN WOMEN IN BEYONCE’S FLAWLESS MUSIC VIDEO (2013)

Dika Prestiawam, 121211231037 (2016) THE REPRESENTATION OF AFRICAN AMERICAN WOMEN IN BEYONCE’S FLAWLESS MUSIC VIDEO (2013). Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Official URL: http://lib.unair.ac.id

Abstract

African American women stereotypes and racial injustice have been vigorous racial issue in America. African American women are oppressed by the domination of White men in significant ways. However, African American women make strategies in order to resist from White male domination. A music video today is a tool to share about the phenomena in our surroundings. Flawless is a music video representing Beyonce and Girls Tyme who attempt to challenge White band group, Skeleton Grooves. A Nigerian feminist writer, Chimamanda also emphasizes the women empowerment messages through her speech. This study aims to reveal the representation of African American women and racial relation between African American women and White men in Flawless music video. In the analysis of the study, Roland Barthes’s semiotics theory and Patricia Hill Collins’s womanism theory are used. This study also uses qualitative approach as the method of the study. The finding shows that Chimamanda, Beyonce, and Girls Tyme are depicted as tough, independent, and self-confident to survive from White male domination, Skeleton Grooves. However, there are still African American women stereotypes that position White superior to African American women. Racial relation issues reinforce that Beyonce and Girls Tyme affirm the superiority of White and double marginalization and its restrictions seem to happen. In conclusion, the superiority of White is still very dominant in many sections of life.

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 FS.BE.33/16 Pre r
Uncontrolled Keywords: African American Women; Flawless Music Video; Racial Relation; Semiotics; Womanism
Subjects: P Language and Literature > P Philology. Linguistics > P40 Sociolinguistics
Divisions: 12. Fakultas Ilmu Budaya > Sastra Inggris
Creators:
CreatorsNIM
Dika Prestiawam, 121211231037UNSPECIFIED
Contributors:
ContributionNameNIDN / NIDK
Thesis advisorDiah Ariani Arimbi, Ph.D.UNSPECIFIED
Depositing User: Guruh Haris Raputra
Date Deposited: 22 Apr 2016 08:13
Last Modified: 22 Apr 2016 08:13
URI: http://repository.unair.ac.id/id/eprint/29815
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