PENGARUH SHOPPING MALL ATTRIBUTES DAN SOCIAL VALUES TERHADAP CUSTOMER LOYALTY DENGAN MEDIASI SHOPPING WELL BEING DAN DIMODERASI OLEH ASHIONABLE ORIENTED LIFESTYLE (Studi Pada Pelanggan Shopping Mall Kategori Platinum di Surabaya)

MICHAEL ADIWIJAYA, 091070302 (2014) PENGARUH SHOPPING MALL ATTRIBUTES DAN SOCIAL VALUES TERHADAP CUSTOMER LOYALTY DENGAN MEDIASI SHOPPING WELL BEING DAN DIMODERASI OLEH ASHIONABLE ORIENTED LIFESTYLE (Studi Pada Pelanggan Shopping Mall Kategori Platinum di Surabaya). Disertasi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

The purpose of this study is to define shopping well being of customers who shop at platinum category shopping mall in Surabaya. This study is also analyzing the influence of shopping mall attributes as external stimuli and social values as internal stimuli toward customer loyalty directly and through shopping well being as the intervening variable and moderated by fashionable oriented lifestyle. Total respondents are 200 person using non probabilty and convenience sampling technique for data collection. Next structural equation modelling with Amos 18 is used to analyze the research data. The findings revealed two groups of high and low fashionable oriented lifestyle along with their shopping behaviors. The similarities of their shopping behavior are on the significant influence of shopping mall attributes toward shopping well being and the non significant influence of social values toward customer loyalty. Moreover the differences of their shopping behavior are on the influence of social values toward shopping well being, on the influence of shopping mall attributes toward customer loyalty, and on the influence of shopping well being towards customer loyalty. In addtion the result show the moderated roles of fashionable oriented lifestyle on the influence of shopping mall attributes toward shopping well being and toward customer loyalty; and also on the influence of shopping well being towards customer loyalty.

Item Type: Thesis (Disertasi)
Additional Information: KKB KK-2 Dis E 04/14 Adi p
Uncontrolled Keywords: Shopping Mall Attributes, Social Values, Shopping Well Being, Customer Loyalty, Fashionable Oriented Lifestyle
Subjects: H Social Sciences > HF Commerce > HF1-6182 Commerce
K Law > K Law (General) > K1-7720 Law in general. Comparative and uniform law. Jurisprudence > K(520)-5582 Comparative law. International uniform law > K3840-4375 Regulation of industry, trade, and commerce. Occupational law > K3941-3974 Trade and commerce
Divisions: 09. Sekolah Pasca Sarjana > Ilmu Ekonomi
Creators:
CreatorsNIM/NIDN
MICHAEL ADIWIJAYA, 091070302UNSPECIFIED
Contributors:
ContributionNameNIDN/NIDK/NUP
ContributorSri Wahyuni Astuti, Prof.Dr.,SE.,MSUNSPECIFIED
Depositing User: Tn Yusuf Jailani
Date Deposited: 04 Oct 2016 01:19
Last Modified: 04 Oct 2016 01:19
URI: http://repository.unair.ac.id/id/eprint/32281
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