Dini Yulia Restuti (2015) Rekomendasi Upaya Peningkatan Jumlah Persalinan Berdasarkan Analisis Switching Barrier Di Puskesmas Jagir Surabaya. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

One of the targets of the MDGs is to reduce 2/3 MMR, however MMR in Indonesia still reached 359. The proportion of deliveries assisted by health workers of 82.2%. However, deliveries in health facilities is still low at 55.4%. The amount of aid deliveries performed by midwives are also low in Puskesmas Jagir. The purpose of this study was to give recommendation that can increase switching barrier in Puskesmas Jagir. This study was an observational research conducted cross sectionally in May-June 2015. The sampling technique used purposive sampling with questionnaires as research instruments. The sample size was 52 pregnant women. The data was analyzed using statistical analysis of logistic regression. There were two main variables analyzed in this study, the effect of customer satisfaction and perceived switching cost to switching intention to attractiveness of alternatives. There was only one sub-variables of customer satisfaction variables that influence the switching intention to attractiveness of alternatives that personal interaction (sig=0,029). Likewise the perceived switching cost variables were the variables that influence the switching intention to attractiveness of alternatives that procedural cost (sig=0,003). Furthermore show that pregnancy perception affects the personal interaction (sig = 0.039) and procedural cost (sig = 0.053); maternal age affects the switching intention to attractiveness of alternatives (sig = 0.042). Conclusion from this study are improving the service aspect that can affect customer satisfaction and perceived switching cost, establishing good coordination between primary healthy centre with healthy district, develop methods of socialization and need assessment of antenatal care according to target characteristics.

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