PENGARUH INTERGENERATIONAL COMMUNICATION TERHADAP BRAND EQUITY PADA JENIS PRODUK HIGH DAN LOW INVOLVEMENT

YANIS KHOSNI AZIZAH, 041112031 (2015) PENGARUH INTERGENERATIONAL COMMUNICATION TERHADAP BRAND EQUITY PADA JENIS PRODUK HIGH DAN LOW INVOLVEMENT. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Intergenerational (IG) influence dalam keluarga biasanya terjadi melalui proses komunikasi. Komunikasi tersebut dikenal dengan IG communication. IG communication dalam keluarga dapat berupa IG conversation dan IG recommendation. IG conversation mengacu

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 B. 46/15 Azi p
Uncontrolled Keywords: INTERGENERATIONAL COMMUNICATION; BRAND EQUITY
Subjects: H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography
Divisions: 04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:
CreatorsNIM/NIDN
YANIS KHOSNI AZIZAH, 041112031UNSPECIFIED
Contributors:
ContributionNameNIDN/NIDK/NUP
ContributorMasmira kurniawati, Dr. ,M.SiUNSPECIFIED
Depositing User: Unnamed user with email indah.fatma@staf.unair.ac.id
Date Deposited: 09 Mar 2015 12:00
Last Modified: 12 Jun 2017 15:24
URI: http://repository.unair.ac.id/id/eprint/3449
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