PENGARUH SOCIAL BENEFIT EXPECTATION, RESTAURANT EXPERIENCE DAN CONSUMER SELF CONFIDENCE TERHADAP ELECTRONIC WORD OF MOUTH (EWOM) MOTIVATION PADA KONSUMEN RESTORAN DI SURABAYA

NICHO DARMAWAN HASUDUNGAN MARBUN, 041112010 (2015) PENGARUH SOCIAL BENEFIT EXPECTATION, RESTAURANT EXPERIENCE DAN CONSUMER SELF CONFIDENCE TERHADAP ELECTRONIC WORD OF MOUTH (EWOM) MOTIVATION PADA KONSUMEN RESTORAN DI SURABAYA. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Penelitian ini bertujuan untuk meneyelidiki fenomena electronic word of mouth (EWOM) yang berkaitan dengan restoran maupun tempat makan yang belakangan ini marak terjadi ditengah konsumen. Terdapat empat variabel yang dirasa terkait dengan fenomena ter

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 B. 96/15 Mar p
Uncontrolled Keywords: SOCIAL BENEFIT EXPECTATION; RESTAURANT EXPERIENCE; CONSUMER SELF CONFIDENCE; ELECTRONIC WORLD OF MOUTH MOTIVATION
Subjects: H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography
Divisions: 04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:
CreatorsNIM/NIDN
NICHO DARMAWAN HASUDUNGAN MARBUN, 041112010UNSPECIFIED
Contributors:
ContributionNameNIDN/NIDK/NUP
ContributorSRI GUNAWAN, DBAUNSPECIFIED
Depositing User: Unnamed user with email indah.fatma@staf.unair.ac.id
Date Deposited: 09 Mar 2015 12:00
Last Modified: 08 Aug 2016 10:31
URI: http://repository.unair.ac.id/id/eprint/3451
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