ANALISIS DIMENSI SELF CONCEPT TERHADAP CONSUMER TRAITS DAN SIKAP ATAS BANDWAGON LUXURY CONSUMPTION

DIAN ANANTA PERTIWI, 041112250 (2015) ANALISIS DIMENSI SELF CONCEPT TERHADAP CONSUMER TRAITS DAN SIKAP ATAS BANDWAGON LUXURY CONSUMPTION. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Meningkatnya industri barang mewah membuat klasifikasi barang mewah saat ini lebih beragam bahkan terdapat beberapa kategori-kategori baru seperti barang mewah accessible super premium, old luxury brand extensions dan mass prestige. Dalam penelitian in

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 B. 98/15 Per a
Uncontrolled Keywords: SELF CONCEPT; CONSUMER TRAITS; BANDWAGON LUXURY CONSUMPTION
Subjects: H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography
Divisions: 04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:
CreatorsNIM/NIDN
DIAN ANANTA PERTIWI, 041112250UNSPECIFIED
Contributors:
ContributionNameNIDN/NIDK/NUP
ContributorBAdri Munir Sukoco, SE., MBA., Ph.DUNSPECIFIED
Depositing User: Unnamed user with email indah.fatma@staf.unair.ac.id
Date Deposited: 09 Mar 2015 12:00
Last Modified: 08 Aug 2016 10:44
URI: http://repository.unair.ac.id/id/eprint/3453
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