STUDI EXPERIMENTAL: PENGARUH VISUAL INFORMATION TERHADAP NIAT BELI DENGAN VARIABEL MEDIASI MESSAGE QUALITY DAN CREDIBILITY

FIQIH ARIYAN DENNATA, 041012056 (2015) STUDI EXPERIMENTAL: PENGARUH VISUAL INFORMATION TERHADAP NIAT BELI DENGAN VARIABEL MEDIASI MESSAGE QUALITY DAN CREDIBILITY. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Electronic Word of Mouth (eWOM) merupakan faktor yang cukup berpengaruh bagi konsumen untuk mencari informasi produk. Perkembangan IT (Information and Technology), khususnya internet memberikan kesempatan yang lebih luas bagi konsumen agar dapat dengan

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 B. 113/15 Den s
Uncontrolled Keywords: VISUAL INFORMATION; CONSUMER BEHAVIOR; TRUTHFULLNESS AND FALSEHOOD
Subjects: H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography
Divisions: 04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:
CreatorsNIM/NIDN
FIQIH ARIYAN DENNATA, 041012056UNSPECIFIED
Contributors:
ContributionNameNIDN/NIDK/NUP
ContributorSri Gunawan, DBA, Sri GunawanUNSPECIFIED
Depositing User: Unnamed user with email indah.fatma@staf.unair.ac.id
Date Deposited: 09 Mar 2015 12:00
Last Modified: 19 Aug 2016 09:16
URI: http://repository.unair.ac.id/id/eprint/3466
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