MUTHMAINNAH, 071046010 (2014) Penerimaan Khalayak Muslimah Surabaya Terhadap Program Acara Keagamaan Bernuansa Salaf Di Stasiun Televisi Lokal TV9. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

The purpose of this research is to investigatie how muslim audience‟s reception and interpret the message of pesantren tradition in TV9 Local TV Station‟s Religious Program, Kiswah and Nderes Kitab Kuning. This research using qualitative approach by in-depth interview as a method to find a primary data. The result shows two types of audience reception in watching this programs, routine for older audience with pesantren background and non-routine for older audience without pesantren banckground and youger audience. Both, older and youger audience are critical in recepting the message from of the media, but they have different reception discourse. Older audience more criticise in the use of yellow book (kitab kuning) in religious program, while younger audience more criticise in the technical aspects and the use of Javanes language in the programs. This research also find the position of audience meaning which tend to dominant for older audience and negotiated for youger audience. Older audiece used to be culturalis than youger audience.

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