MOTIF PEGAWAI KEMENTERIAN PERINDUSTRIAN DALAM MENGAKSES INTRANET KEMENPERIN WWW.INTRANET.KEMENPERIN.GO.ID

EKO PRIYO PURNOMO, 071214853043 (2014) MOTIF PEGAWAI KEMENTERIAN PERINDUSTRIAN DALAM MENGAKSES INTRANET KEMENPERIN WWW.INTRANET.KEMENPERIN.GO.ID. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Industry in accessing intranet as internal medium of organization, www.intranet.kemenperin.go.id. In identifying the motives, researcher uses Uses and Gratifications Theory as framework of analysis. To fulfill their needs in running the organization, employers of Ministry of Industry accesses intranet. In understanding the motives of employers in fulfilling these needs, researcher applies motives of using internet by Papacharissi and Rubin, i.e. personal utility, passing time, information seeking, convenience, and entertainment. For the similar characteristics between internet and intranet, researcher uses these particular motives to identify motives of employers of Ministry of Industry in accessing intranet. The study is a survey research which its primary data taken from questionnaire distribution. Result of study shows all motives i.e. personal utility, passing time, information seeking, convenience, and entertainment are motives of employers of Ministry of Industry in accessing intranet. Information seeking is the most salient motif.

Item Type: Thesis (Thesis)
Additional Information: KKB KK-2 TSK. 19/14 Pur m
Uncontrolled Keywords: Motif, Uses and Gratifications, Intranet
Subjects: B Philosophy. Psychology. Religion > BF Psychology > BF501-504.3 Motivation
H Social Sciences > HF Commerce > HF5549-5549.5 Personnel management. Employment
K Law > K Law (General) > K1-7720 Law in general. Comparative and uniform law. Jurisprudence > K(520)-5582 Comparative law. International uniform law > K3154-3370 Constitutional law > K3184-3188 Form and structure of government
Q Science > QA Mathematics > QA76.575 Multimedia systems and Internet
Divisions: 07. Fakultas Ilmu Sosial dan Ilmu Politik > Magister Media dan Ilmu Komunikasi
Creators:
CreatorsEmail
EKO PRIYO PURNOMO, 071214853043UNSPECIFIED
Contributors:
ContributionNameEmail
ContributorMusta'in Mashud, Prof., Dr., M.SiUNSPECIFIED
ContributorSri Moerdijati, Dra., MSUNSPECIFIED
Depositing User: Nn Duwi Prebriyuwati
Date Deposited: 14 Jun 2017 19:29
Last Modified: 14 Jun 2017 19:30
URI: http://repository.unair.ac.id/id/eprint/38752
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