Relationships of CSR Activity, Customer Value and Customer Trust : Altruistic Value as moderator variables

Sri Hartini, (2015) Relationships of CSR Activity, Customer Value and Customer Trust : Altruistic Value as moderator variables. UNIVERSITAS AIRLANGGA, SURABAYA. (Unpublished)

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Abstract

This study aims to explain the research gaps related to CSR activities, customer value, customer trust and customer loyalty. It used altruism values as moderator variable. This research is quantitative hypothetical. Population is a green consumer products who knows CSR activities of the corporate. The sampling method is accidental sampling. The results showed that to increase customer trust and values, social activities directly impacting consumers will be more important than a social activities in the general public. customer individual Altruistic strengthen the relationships CSR activities on customer value and customer trust

Item Type: Other
Uncontrolled Keywords: CSR Activity ,Value, Trust, Altruistic
Subjects: L Education > LC Special aspects of education > LC65-67.68 Economic aspects of education
Divisions: 04. Fakultas Ekonomi dan Bisnis
Creators:
CreatorsNIM
Sri Hartini,UNSPECIFIED
Depositing User: Mr Bambang Husodo
Date Deposited: 15 Sep 2016 07:05
Last Modified: 28 Dec 2017 06:05
URI: http://repository.unair.ac.id/id/eprint/42556
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