PENGARUH CONSUMER ETHNOCENTRISM, CONSPICUOUS CONSUMPTION, DAN PRODUCT JUDGMENT TERHADAP WILLINGNESS TO BUY PAKAIAN DOMESTIK

Maqhfiroh, Anggiarinza Nurfitri, NIM. 040419075 (2008) PENGARUH CONSUMER ETHNOCENTRISM, CONSPICUOUS CONSUMPTION, DAN PRODUCT JUDGMENT TERHADAP WILLINGNESS TO BUY PAKAIAN DOMESTIK. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Penelitian ini membahas pengaruh tiga variabel yang berbeda terhadap kesediaan konsumen untuk membeli pakaian domestik. Sampel berjumlah 114 mahasiswa Surabaya diambil untuk mengetahui pengaruh consumer ethnocentrism, conspicuous consumption, dan product judgment terhadap willingness to buy pakaian domestik. Dengan menggunakan teknik analisis regresi berganda, hasil penelitian menunjukkan bahwa product judgment berpengaruh signifikan terhadap willingness to buy pakaian domestik. Sedangkan consumer ethnocentrism dan conspicuous consumption berpengaruh tidak signifikan terhadap willingness to buy pakaian domestik.

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 B. 204/08 Maq p
Uncontrolled Keywords: CONSUMER BEHAVIOR; CLOTHING TRADE
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD8039 By industry or trade
Divisions: 04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:
CreatorsEmail
Maqhfiroh, Anggiarinza Nurfitri, NIM. 040419075UNSPECIFIED
Contributors:
ContributionNameEmail
ContributorSri Hartini, Dr., SE., M.Si.UNSPECIFIED
Depositing User: Sulistiorini
Date Deposited: 18 Feb 2009 12:00
Last Modified: 09 Jul 2017 23:30
URI: http://repository.unair.ac.id/id/eprint/4463
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