Tabligh in Promotional Mix of Islamic Bank "X" Surabaya

Ririn Tri Ratnasari, Dr., SE., M.Si and Muhamad Nafik Hadi Ryandono, SE., M.Si., Ph.D (2012) Tabligh in Promotional Mix of Islamic Bank "X" Surabaya. The Journal of Islamic Knowledge, 1 (2). pp. 44-52. ISSN 2089-0052

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Abstract

This research is aimed to understand value of tabligh in promotional program of syariah bank "X" in surabaya. Tabligh implementation in promotional may include advertisement, word of mouth, personal selling, event and experience, sales promotion, public relation, and direct marketing. The implemantation of that can be

Item Type: Article
Uncontrolled Keywords: Tabligh, Promotional program, Key performance indicator
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1-253 Islam
H Social Sciences > HG Finance > HG1-9999 Finance > HG1501-3550 Banking > HG1811-2351 Special classes of banks and financial institutions
Creators:
CreatorsEmail
Ririn Tri Ratnasari, Dr., SE., M.SiUNSPECIFIED
Muhamad Nafik Hadi Ryandono, SE., M.Si., Ph.DUNSPECIFIED
Depositing User: Ny Etika Feri W.
Date Deposited: 20 Jun 2017 20:14
Last Modified: 21 Jun 2017 19:08
URI: http://repository.unair.ac.id/id/eprint/58294
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