Ririn Tri Ratnasari, Dr., SE., M.Si and Fatin Fadhilah Hasib, SE., MSi and Moh. Qudsi Fauzy, Drs., MM. (2015) Religiousity on Shopping Orientation and Behavioral Intention for Moslem and Non-Moslem Custumers. Proceeding 6th Global Islamic Marketing Conference. p. 48.

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Abstract

Purpose - The purpose of this study is to determine the influence of religiousity on shopping orientation and customer behavioral intention for Moslem and non-Moslems at Sakinah Sharia supermarket in Surabaya. Methodology - The research was conducted by quantitative survey approach to consumers who have shopped at Sakinah supermarket in Surabaya. The sampling technique was conducted with purposive and convenient sampling. Then, the data is processed by using path analysis. Findings - Results show the level of religiousity on customers shopping arientation for Moslems and non-Moslems at Sakinah supermarket. Shopping orientation influences customer behavioral intention for Moslems and non-Moslems at Sakinah supermarket, the level of religiousity influences Moslems customers behavioral intention, but it does not influence non-Moslems customers behavioral intention at Sakinah supermarket. Practical Implications - The Research provides important insights for service provider (Islamic retail) who target the moslim and non moslem customers. Originality - The paper is examine the effect of religiousity on Moslem and non moslem customer when they have behavioral intention to buy something in Islamic retailing.

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