Tanti Handriana, Dr., SE., M.Si. (2016) Analysis of donor‟s trust and relationship commitment in lembaga amil zakat in Indonesia. Journal of Economics, Business, and Accountancy Ventura, 19 (1). pp. 59-68. ISSN p-2087-3735, e-2888-785X

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Abstract

The purpose of this study is to investigate the role of donor’s trust and relationship commitment in a non-profit organization. This study used a survey method and takes individual donors of Lembaga Amil Zakat as the research samples. There are 117 respon- dents used in this research. Structural Equation Modeling (SEM) is selected as the anal- ysis technique. The findings of the study reveal that (1) shared values have significant effect on trust; (2) relationship marketing investment has significant effect on trust; (3) trust has significant effect on relationship commitment; and (4) trust has significant effect on future intentions. The contribution of this study is mainly to broaden the appli- cation of social exchange theory and relationship marketing concept, which are suitable not only for profit-oriented organizations, but also for nonprofit oriented organizations.

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