Analysis of donor‟s trust and relationship commitment in lembaga amil zakat in Indonesia

Tanti Handriana, Dr., SE., M.Si. (2016) Analysis of donor‟s trust and relationship commitment in lembaga amil zakat in Indonesia. Journal of Economics, Business, and Accountancy Ventura, 19 (1). pp. 59-68. ISSN p-2087-3735, e-2888-785X

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Abstract

The purpose of this study is to investigate the role of donor’s trust and relationship commitment in a non-profit organization. This study used a survey method and takes individual donors of Lembaga Amil Zakat as the research samples. There are 117 respon- dents used in this research. Structural Equation Modeling (SEM) is selected as the anal- ysis technique. The findings of the study reveal that (1) shared values have significant effect on trust; (2) relationship marketing investment has significant effect on trust; (3) trust has significant effect on relationship commitment; and (4) trust has significant effect on future intentions. The contribution of this study is mainly to broaden the appli- cation of social exchange theory and relationship marketing concept, which are suitable not only for profit-oriented organizations, but also for nonprofit oriented organizations.

Item Type: Article
Uncontrolled Keywords: Shared Values, Relationship Marketing Investment, Trust, Relationship Commitment, and Future Intentions.
Subjects: H Social Sciences > HG Finance > HG4501-6051 Investment, capital formation, speculation > HG4530 Investment companies. Investment trusts. Mutual funds
H Social Sciences > HM Sociology > HM(1)-1281 Sociology > HM1001-1281 Social psychology > HM1106-1171 Interpersonal relations. Social behavior
Divisions: 04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:
CreatorsEmail
Tanti Handriana, Dr., SE., M.Si.UNSPECIFIED
Depositing User: Ny Etika Feri W.
Date Deposited: 11 Jul 2017 15:44
Last Modified: 11 Jul 2017 15:44
URI: http://repository.unair.ac.id/id/eprint/58432
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