PENGARUH RELATIONSHIP MARKETING INVESTMENT DAN NILAI-NILAI BERSAMA PADA NIAT UNTUK MENYUMBANG MELALUI KEPERCAYAAN CALON DONATUR

Tanti Handriana, Dr., SE., M.Si. (2014) PENGARUH RELATIONSHIP MARKETING INVESTMENT DAN NILAI-NILAI BERSAMA PADA NIAT UNTUK MENYUMBANG MELALUI KEPERCAYAAN CALON DONATUR. Jurnal Manajemen dan Bisnis Indonesia, 3 (3). pp. 356-367. ISSN 2338-4557

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Abstract

This study tested the effect of relationship marketing investment and shared values to trust, and also tested the effect of trust on intentions of prospective donors to donation. Thus, this study examines the role of trust in relationship marketing in nonprofit organizations. Data was collected using questionnaires from 124 respondents in the form of prospective donor in badan/lembaga amil zakat. Analytical techniques used to examine the relationships between research constructs in the form of shared values, relationship marketing investment, trust and intentions to donate was the technique of Structural Equation Modeling (SEM). The results showed that the shared values affecting trust of the prospective donor in badan/lembaga amil zakat. This study also proves that the trust has a positive effect on intention prospective donors to donation.

Item Type: Article
Uncontrolled Keywords: shared values, relationship marketing investment, trust.
Subjects: H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
H Social Sciences > HG Finance > HG4501-6051 Investment, capital formation, speculation > HG4530 Investment companies. Investment trusts. Mutual funds
K Law > KB Religious law in general > KB1-4855 Religious law in general. Comparative religious law. Jurisprudence > KB400-4855 Interdisciplinary discussion of subjects > KB636.3 Gifts. Charitable gifts. Donations
Divisions: 04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:
CreatorsNIM/NIDN
Tanti Handriana, Dr., SE., M.Si.UNSPECIFIED
Depositing User: Ny Etika Feri W.
Date Deposited: 30 Jul 2017 15:56
Last Modified: 30 Jul 2017 15:56
URI: http://repository.unair.ac.id/id/eprint/58480
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