PERUMUSAN STRATEGI PEMASARAN DALAM RANGKA PENINGKATAN TINGXAT HUNIAN RUANG UTAMA DAN KELAS I RUMAH SAKIT UMUM DAERAH SANJIWANI GIANYAR , ( Melalui luatu kaj.B Itnteat leBerik dari Porter)

I NYOMAN SUKARTHA (2001) PERUMUSAN STRATEGI PEMASARAN DALAM RANGKA PENINGKATAN TINGXAT HUNIAN RUANG UTAMA DAN KELAS I RUMAH SAKIT UMUM DAERAH SANJIWANI GIANYAR , ( Melalui luatu kaj.B Itnteat leBerik dari Porter). Thesis thesis, Universitas Airlangga.

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Abstract

The objective of this research is to formulate marketing strategic in order to increase the number of hospitalization Sanjiwani Hospital, especialize in VIP and fisrt class room. This marketing strategic formulation is based on marketing mix 7P and the result analysis of the basic competitive forces by Porter. This research is using marketing research plan with survey method.

Item Type: Thesis (Thesis)
Additional Information: KK TKA 02.02 Suk p
Uncontrolled Keywords: strategi pemasaran, peningkatan tingkat hunian
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic planning
Divisions: 09. Sekolah Pasca Sarjana
Creators:
CreatorsNIM
I NYOMAN SUKARTHAUNSPECIFIED
Contributors:
ContributionNameNIDN / NIDK
Thesis advisorKarjadi Wirjoatmodjo, Prof., H., dr., Sp.An., KIC.UNSPECIFIED
Thesis advisorWidodo J. Pudjirahardjo, dr., MS., MPH., Dr.PH.UNSPECIFIED
Depositing User: Mrs Nadia Tsaurah
Date Deposited: 24 Jul 2017 22:41
Last Modified: 24 Jul 2017 22:41
URI: http://repository.unair.ac.id/id/eprint/59452
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