THE CONCEPT OF BEAUTY IN RAHASIAGADIS ACCOUNT IN INSTAGRAM: A MULTIMODAL ANALYSIS

TANIA MEITAFASIANA, 121211233064 (2017) THE CONCEPT OF BEAUTY IN RAHASIAGADIS ACCOUNT IN INSTAGRAM: A MULTIMODAL ANALYSIS. Skripsi thesis, Universitas Airlangga.

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Abstract

The popularity of Instagram inspires this study to use an account in Instagram, Rahasiagadis, as the object of the study. Rahasiagadis is an Instagram account which posts some tips related to beauty, health, and relationship. This study aims to analyze the verbal and visual characteristics portrayed in the beauty guidance. These features are combined to reveal the representation of the beauty concept. The verbal analysis is based on Halliday and Matthiessen’s framework called speech roles. Furthermore, the visual analysis is based onKress and van Leeuwen’s framework,namely information value, salience, and framing. Qualitative approachwas applied since the data is in the form of photographs. This approach was conducted by choosing five data of beauty guidance posted in April 2016. The findings reveal that all beauty guidance contains the command inside the text. The viewers have to follow the instruction given in the beauty guidance. The criterion of beauty that is represented in the text is having good attitude, a lot of knowledge, tall, and thin. Moreover, visually, criterion of beauty for the women is having slim body and bright or tanned skin. Therefore, the concept of beauty has changed. Nowadays, the ideal women must has a good inner beauty and also take care their appearance.

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 FS. BE 13/17 Mei t
Uncontrolled Keywords: Beauty Guidance, Instagram, Multimodality, Rahasiagadis
Subjects: H Social Sciences > HV Social pathology. Social and public welfare > HV1-9960 Social pathology. Social and public welfare. Criminology > HV697-4959 Protection, assistance and relief > HV697-3024 Special classes > HV1442-1448 Women
P Language and Literature > P Philology. Linguistics > P302-302.87 Discourse analysis
Divisions: 12. Fakultas Ilmu Budaya > Sastra Inggris
Creators:
CreatorsNIM/NIDN
TANIA MEITAFASIANA, 121211233064UNSPECIFIED
Contributors:
ContributionNameNIDN/NIDK/NUP
ContributorViqi Ardaniah, M.A. LinguisticsUNSPECIFIED
Depositing User: S.Sos. Sukma Kartikasari
Date Deposited: 07 Aug 2017 22:11
Last Modified: 07 Aug 2017 22:11
URI: http://repository.unair.ac.id/id/eprint/60011
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