HANA NURJANAH, 121311233002 (2017) THE BEAUTY CONCEPT PRESENTED BY FEMALE PRESENTERS IN PARA PETUALANG CANTIK INDONESIAN TELEVISION PROGRAM. Skripsi thesis, Universitas Airlangga.

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Abstract

The study examines the beauty concept in Indonesian Television Program aired by Trans 7, Para Petualang Cantik. The idea of showing adventurous experiences by the two beautiful presenters becomes the focus interest of this study. Instead of showing an adventurer background of all presenters, this program likely presents two beautiful models who have no experience in exploring nature as the presenter of the program. This leads to the assumption that their beauty becomes more dominant rather than their capability in exploring the nature. Thus, the beauty ideal that is represented by these models is used to weaken them through their appearance. They are forced to perform as well as the program images. This case study is based on a theme that emerges from an analysis using semiotics approach of John Fiske’s the codes of television. The research method of this study is qualitative because the writer did an in-depth interpretation of the signs in the program. Moreover, the beauty myth concept is applied to find out how the codes of television by John Fiske work to reveal the beauty concept through the television program. This study found that beauty has a significant domination in shaping the ideology of the program through the presenters’ appearance that can be seen from the three levels of television codes. Women were put in the position as the beautiful images to attract the audience interest to watch the program. So, beauty is still being the signifier of women.

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