PENERAPAN STP (SEGMENTATION, TARGETING, POSITIONING) PADA PT. HAPPY WEDDING SERVICE SURABAYA

VHANESYA DWITA MAHARANI, 041310313050 (2016) PENERAPAN STP (SEGMENTATION, TARGETING, POSITIONING) PADA PT. HAPPY WEDDING SERVICE SURABAYA. Tugas Akhir D3 thesis, Universitas Airlangga.

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Abstract

Setelah melakukan pengamatan selama Praktik Kerja Lapangan pada PT. Happy Wedding Service, Surabaya, Jawa Timur. Berdasarkan penjelasan pada bab sebelumnya, adapun kesimpulan yang penulis ambil dari serangkaian penerapan kegiatan segmentasi, targeting, dan positioning dari PT Happy Wedding Service sebagai berikut: 1. PT Happy Wedding Service Surabaya adalah perusahaan yang bergerak dalam bidang jasa wedding organizer.

Item Type: Thesis (Tugas Akhir D3)
Additional Information: KKB KK FV.PM.02/17 Mah p
Uncontrolled Keywords: segmentation, targeting, positioning
Subjects: H Social Sciences > HF Commerce > HF5549-5549.5 Personnel management. Employment
H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance.Corporation finance
Divisions: 15. Fakultas Vokasi > Departemen Bisnis > D3 Manajemen Pemasaran
Creators:
CreatorsEmail
VHANESYA DWITA MAHARANI, 041310313050UNSPECIFIED
Contributors:
ContributionNameEmail
ContributorRizka Miladiah Ervianty, SE., MSM.UNSPECIFIED
Depositing User: Mrs Nadia Tsaurah
Date Deposited: 30 Oct 2017 23:07
Last Modified: 30 Oct 2017 23:07
URI: http://repository.unair.ac.id/id/eprint/65231
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