Moch Ivansyah Putra, SE. and Ririn Tri Ratnasari, Dr., SE., M.Si and Ari Prasetyo, S.E., M.Si. (2017) Religiosity Effect Analysis Of Consumer Behavior and Consumer Intention On Online Shopping: East Java Community Case Study. RELIGIOSITY EFFECT ANALYSIS OF CONSUMER BEHAVIOR AND CONSUMER INTENTION ON ONLINE SHOPPING: EAST JAVA COMMUNITY CASE STUDY, 8 (4). pp. 103-110. ISSN ISSN 2223-9944, e-ISSN 2223-9553

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Abstract

Cultural phenomenon has become very important in the study of consumer behavior concepts. Religion is a cultural element that encompasses every aspect of society and permeates the lives of individuals whether someone believes or does not believe. The purpose of this study was to determine the effect of religiosity towards consumer behavior and consumer intention in online shopping in East Java community case studies. This type of research is quantitative research (explanatory). Researchers use software IBM SPSS Statistics 16 and Path Analysis as one means of data processing. The sample in this study of 120 respondents. The result showed that the variables Religiosity significant effect on Consumer Behavior. Based on the test results found that the gender variable was not able to moderate relationship of religiosity variable toward consumer behavior, in other words there is no difference between men and women in improving consumer behavior in online purchasing in East Java community. While test results from SPSS can be concluded that consumer behavior variables has significant effect toward purchase intention.

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