Pengaruh Orientasi Pelanggan, Orientasi Penjualan, Pengalaman, Dan Likeability Wiraniaga Terhadap Kepercayaan Pelanggan Pada Wiraniaga Asuransi Syariah Di Surabaya

M. Adi Surya Anwar, SE and Ririn Tri Ratnasari, Dr., SE., M.Si (2016) Pengaruh Orientasi Pelanggan, Orientasi Penjualan, Pengalaman, Dan Likeability Wiraniaga Terhadap Kepercayaan Pelanggan Pada Wiraniaga Asuransi Syariah Di Surabaya. Jurnal Ekonomi Syariah Teori & Terapan, 3 (1). pp. 16-26. ISSN 2407-1943; ISSN (Online) 2502-1508

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Abstract

This study aims to determine the effect of customer orientation, sales orientation, experience, and Likeability To Customer trust of Islamic Insurances salesperson in Surabaya. This study uses a quantitative approach. This study used a sample of 100 respondents. Characteristics of the population in this experiment is the Islamic insurance customers in Surabaya. As for analysis technique used is multiples regression. Results from the study show that customer orientation, sales orientation, experience, and Likeability salespeople have significant effect on customer trust. Other results showed that customer orientation, experience, and Likeability have positively effect to customer trust, whereas sales Orientation have negatively effect to customer trust in Surabaya.

Item Type: Article
Uncontrolled Keywords: Customer-sales Orientation, experience, Likeability Salesperson, Customer Trust.
Subjects: H Social Sciences > HC Economic History and Conditions > HC79 Special topics-Including air pollution, automation,consumer demand, famines, flow of funds,etc.
H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HG Finance > HG1-9999 Finance > HG1501-3550 Banking > HG1662 Insurance of deposits. Deposit insurance
H Social Sciences > HG Finance > HG4501-6051 Investment, capital formation, speculation > HG4530 Investment companies. Investment trusts. Mutual funds
Divisions: 04. Fakultas Ekonomi dan Bisnis > Ekonomi Syariah
Creators:
CreatorsEmail
M. Adi Surya Anwar, SEadisuryaanwar@gmail.com
Ririn Tri Ratnasari, Dr., SE., M.Siririnsari03@yahoo.com
Depositing User: Ny Etika Feri W.
Date Deposited: 28 Jan 2018 17:45
Last Modified: 28 Jan 2018 17:45
URI: http://repository.unair.ac.id/id/eprint/69307
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