EVALUASI MARKETING KOMUNIKASI CALEG DPRD RI DALAM PEMILU LEGISLATIF 2009 Studi Kasus: Hj. PUNGKY SUKMAWATI,SS, SE Caleg DPR RI-PBR Dapil I (Surabay-Sidoarjo)

DIDIK MADANI, 090710313M (2010) EVALUASI MARKETING KOMUNIKASI CALEG DPRD RI DALAM PEMILU LEGISLATIF 2009 Studi Kasus: Hj. PUNGKY SUKMAWATI,SS, SE Caleg DPR RI-PBR Dapil I (Surabay-Sidoarjo). Thesis thesis, Universitas Airlangga.

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Abstract

Pertarungan politik membutuhkan Jurus-Jurus pemasaran seperti pemetaan segmen pemilih, demografi pemilih, psikografi pemilih, brand positioning kandidat. brand personality kandidat, tawar-menawat, transaksi, public relations, media planning, media buying, media placement, pengelolaan isu dan even-even penting, riset dan seterusnya.

Item Type: Thesis (Thesis)
Uncontrolled Keywords: Marketing Komunikasi, brand positioning kandidat. brand personality kandidat, tawar-menawat, transaksi, public relations, media planning
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions: 09. Sekolah Pasca Sarjana > Media dan Komunikasi
Creators:
CreatorsNIM/NIDN
DIDIK MADANI, 090710313MUNSPECIFIED
Contributors:
ContributionNameNIDN/NIDK/NUP
ContributorRachmah Ida, Dra., M.Comms, PhDUNSPECIFIED
Depositing User: Unnamed user with email nafisa@lib.unair.ac.id
Date Deposited: 21 May 2019 05:07
Last Modified: 21 May 2019 05:07
URI: http://repository.unair.ac.id/id/eprint/82530
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