FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN PADA SUMBER MAS DEPARTMENT STORE DI KABUPATEN JEMBER

DIAH YULISETIARINI, 0995118S3 M (1997) FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN PADA SUMBER MAS DEPARTMENT STORE DI KABUPATEN JEMBER. Thesis thesis, Universitas Airlangga.

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Abstract

This research was aimed at finding empirical effidence about factors affecting consumer behavior in the Sumber Mas Department Store Jember. This research employed accidental sampling technique. The respondents in the research were consumer, in the Department Store Sumber Mas Jember. The analysis model used was in the form of multiple linier regression. While the hypothetical test, F-test and t test are used at 5% level of significance.

Item Type: Thesis (Thesis)
Additional Information: KKB KK2 TE 145 98 YUL F
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HC Economic History and Conditions > HC79 Special topics-Including air pollution, automation,consumer demand, famines, flow of funds,etc.
Divisions: 09. Sekolah Pasca Sarjana > Ilmu Manajemen
Creators:
CreatorsEmail
DIAH YULISETIARINI, 0995118S3 MUNSPECIFIED
Contributors:
ContributionNameEmail
ContributorV. Hanky Supit, Prof. Drs. Ec.. AK.UNSPECIFIED
Depositing User: mat sjafi'i
Date Deposited: 12 Jul 2019 07:07
Last Modified: 12 Jul 2019 07:07
URI: http://repository.unair.ac.id/id/eprint/84957
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