ANALISIS TIPE PENGARUH KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI KOMPLEKS PERUMAHAN REALESTAT DI KOTAMADYA DATI II MEDAN

ENDANG SULISTYA RINI, 099511845 M (1998) ANALISIS TIPE PENGARUH KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI KOMPLEKS PERUMAHAN REALESTAT DI KOTAMADYA DATI II MEDAN. Thesis thesis, Universitas Airlangga.

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Abstract

The objective of this research was to identify the types of influence groups have on consumers in their purchasing of a house at real estate in Kotamadya Medan. In the term of the types of influence exerted by reference groups, there are utilitarian influence, value expressive influence and iformational influence.

Item Type: Thesis (Thesis)
Additional Information: KKB KK2 TE 146 98 RIN A
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
T Technology > TX Home economics
Divisions: 09. Sekolah Pasca Sarjana > Ilmu Manajemen
Creators:
CreatorsEmail
ENDANG SULISTYA RINI, 099511845 MUNSPECIFIED
Contributors:
ContributionNameEmail
ContributorV. Hanky Supit, Prof. Drs. Ec.. AKUNSPECIFIED
Depositing User: mat sjafi'i
Date Deposited: 12 Jul 2019 07:54
Last Modified: 17 Jul 2019 08:30
URI: http://repository.unair.ac.id/id/eprint/84960
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