ANAlISIS BEBERAPA FAKTOR YANG BERPENGARUI TERHADAP PEMBElIAN MOBL NIAGA KATEGORI I DI KOTAMADYA UJUNG PANDANG

DIAN A. S. PARAWANSA, 099110974M (1993) ANAlISIS BEBERAPA FAKTOR YANG BERPENGARUI TERHADAP PEMBElIAN MOBL NIAGA KATEGORI I DI KOTAMADYA UJUNG PANDANG. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

This study is designed for learning factors influence consumers' behavior in buying commercial that cars of category I in the region of Ujung Pandang Municipality. In this study we used four (4) variables as independent ones, those were: 1) social class: 2) family; 3) reference group; and 4) advertisment. And the social class indicators are education, income, and type of occupation.

Item Type: Thesis (Thesis)
Additional Information: KKB KK-2 TE 73/94 Par a
Uncontrolled Keywords: UJUNG PANDANG, PEMBELIAN MOBIL, KATEGORI I
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD62.2-62.8 Management of special enterprises
H Social Sciences > HF Commerce > HF5546-5548.6 Office management
Divisions: 09. Sekolah Pasca Sarjana > Ilmu Manajemen
Creators:
CreatorsEmail
DIAN A. S. PARAWANSA, 099110974MUNSPECIFIED
Contributors:
ContributionNameEmail
ContributorV HENKY SUPIT, Prof. SE., AKUNSPECIFIED
Depositing User: Dwi Prihastuti
Date Deposited: 13 Jul 2019 08:28
Last Modified: 13 Jul 2019 08:28
URI: http://repository.unair.ac.id/id/eprint/84994
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