Analysis of Profitability, Marketing Activities and E-Commerce Implementation on Firm value Evidence From Indonesian Consumer Goods Listed Companies in 2014-2016

Rachman Helmy Aulia and Noorlailie Soewarno, NIDN. 0025126402 and Isnalita, NIDN. 0022086605 (2018) Analysis of Profitability, Marketing Activities and E-Commerce Implementation on Firm value Evidence From Indonesian Consumer Goods Listed Companies in 2014-2016. RJOAS: Russian Journal of Agricultural and Socio-Economic Sciences, 6 (78). pp. 66-74. ISSN 2226-1184

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Abstract

The purpose of this study is to examine the effect of profitability, marketing activities, and Ecommerce implementation on firm value of consumer goods industry sector which’s listed in Indonesia stock exchanges in 2014-2016 periods. The firm's value in this study is measured by using Tobin's Q ratio whereby it is the best predictor used to measure firm value and can be used to explain the financial condition of the firm and market conditions. The results showed that profitability and marketing activities had a positive significant effect on firm value while the e-commerce implementation had a negative non significant effect on firm value

Item Type: Article
Uncontrolled Keywords: Profitability, marketing activities, e-commerce, firm value
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
H Social Sciences > HG Finance > HG4501-6051 Investment, capital formation, speculation
H Social Sciences > HG Finance > HG4501-6051 Investment, capital formation, speculation > HG4551-4598 Stock exchanges
Divisions: 04. Fakultas Ekonomi dan Bisnis > Akuntansi
Creators:
CreatorsNIM/NIDN
Rachman Helmy AuliaUNSPECIFIED
Noorlailie Soewarno, NIDN. 0025126402UNSPECIFIED
Isnalita, NIDN. 0022086605UNSPECIFIED
Depositing User: Tn Sugeng Riyanto
Date Deposited: 19 Jul 2019 08:52
Last Modified: 19 Jul 2019 08:52
URI: http://repository.unair.ac.id/id/eprint/85257
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