PUGUH CHRISTIANTO, 041614353027 (2019) Pengaruh Perceived Ease Of Use, Perceived of Usefulness, dan Perceived Risk Terhadap Trust Dan Purchase Intention Pada Wedding Online marketplace Di Indonesia. Thesis thesis, Universitas Airlangga.
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Abstract
Penelitian ini menguji pengaruh Perceived Ease Of Use, Perceived of Usefulness, dan Perceived Risk terhadap Trust dan Purchase Intention. Penelitian ini menggunakan Bridestory sebagai objek penelitian, dimana Bridestory adalah sebuah online marketplace yang mewadahi penyedia jasa di bidang pernikahan. Menggunakan desain penelitian dengan analisa PLS-SEM digunakan untuk metode analisis penelitian. Pengumpulan data dengan jumlah responden 100 dengan ketentuan responden berusia 24-35 tahun bergender pria dan wanita
| Item Type: | Thesis (Thesis) | ||||||
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| Additional Information: | KKB KK MM 35/19 Chr p | ||||||
| Uncontrolled Keywords: | online marketplace, Perceived Ease Of Use, Perceived of Usefulness, Perceived Risk, consumer trust, online purchase intention | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD5701-6000.9 Labor market. Labor supply. Labor demand | ||||||
| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Magister Manajemen | ||||||
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| Depositing User: | Unnamed user with email indah.fatma@staf.unair.ac.id | ||||||
| Date Deposited: | 19 Sep 2019 08:45 | ||||||
| Last Modified: | 19 Sep 2019 08:45 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/87084 | ||||||
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