Items where Author is "ADELIA, 041411233083"
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Thesis
ADELIA, 041411233083 (2019) PENGARUH BRAND-ENDORSER PERSONALITY CONGRUENCE DAN BRAND-CONSUMEN PERSONALITY CONGRUENCE PADA CELEBRITY ENDORSER “JOVI ADHIGUNA” TERHADAP BRAND ATTITUDE DAN PURCHASE INTENTION PADA KOSMETIK MAKEOVER YANG DI MODERASI OLEH BRAND FAMILIARITY. Skripsi thesis, UNIVERSITAS AIRLANGGA.