Items where Author is "Wann-Yih Wu"
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Article
Sukoco, Badri Munir and Wann-Yih Wu and Hsih-Hsien Liu (2016) Co-consumption and co-production inside a brand community: a socio-cognitive perspective. International Journal of Internet Marketing and Advertising, 10 (1/2). pp. 113-126. ISSN 1477-5212