Gancar Candra Premananto (2014) Marketing Of Science Exploration The Long Term Effect Of Innovative Teaching Learning. In: Proceeding of 2014 ICOI the International Conference on Organizational Innovation. International Association of Organizational Innovations, Manila, p. 78. ISBN 978-986-90744-1-4

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Abstract

Science is also a type of product that should be created, communicated and delivered to student as customer. It reported from previous journal the effectiveness of innovative teaching learning to get more attention and increase performance of student. But there still enigma about the long term effect of it. This qualitative research tried to explore the affect of innovative teaching learning as a way to marketing science. The results shows that it has effect for alumni, they memorized it as a positive memory in their study. The alumni will remember the course and the lecturer, that it will be important to create long term relationship.

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