Gancar Candra Premananto and M.H. Hanafiah (2017) The effects of good/bad news on consumer responses toward higher education. Increasing Management Relevance and Competitiveness: Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship (GC-BME 2017), 1. pp. 207-209. ISSN 9781351241892

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Abstract

The aim of this research is to test the effect of publication in media, which it can be good and bad news, toward consumer response in higher education. Using experimental design, the news had been manipulated. The good and bad news had been set for institutional and individual domain. Consumer responses measured by trust, brand image and attitude toward university. Using 150 students of Senior High School as participants, it found that news contents have different effects on trust, brand image and attitude toward brand. The higher education needs to create and share their positiveness to media, and intense to cope the negativeness.

Item Type:	Article
Uncontrolled Keywords:	Consumer, High Education
Subjects:	H Social Sciences H Social Sciences > HD Industries. Land use. Labor > HD5701-6000.9 Labor market. Labor supply. Labor demand H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions:	04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:	Creators NIM Gancar Candra Premananto NIDN0022077403 M.H. Hanafiah UNSPECIFIED
Depositing User:	Tn Sugeng Riyanto
Date Deposited:	16 Oct 2020 12:11
Last Modified:	16 Oct 2020 12:11
URI:	http://repository.unair.ac.id/id/eprint/100126
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