Mochammad Ilyas Junjunan and Hamidah (2017) Business Approach Using Ecoefficiency Concept in Enhancing Competitive Advantage Bassed on Green Product Efforts. Advances in Economics, Business and Management Research; Proceedings of the Mulawarman International Conference on Economics and Business (MICEB 2017), 35. pp. 19-24. ISSN 2352-5428; ISBN: 978-94-6252-482-8

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Abstract

This study aims to determine the business approach by using the concept of ecoefficiency in increasing competitive advantage based on the efforts of green product. The amount of industrial increase is proportional to the amount of increased pollution generated from industrial production processes [1]. We intend that the use of the concept of ecoefficiency is capable of producing environmentally friendly products and in addition to creating a competitive advantage for the company. The method used is qualitative case study, validity of data using triangulation test for cross check between interview result, observation, and documentation with supporting theory. The analytical tools used to test the prevalence of data are data reduction, data presentation, and conclusions. This study found that the business approach used is business strategy cost leadership. In the calculation of ecoefficiency, the resulting ratio is greater than 1, indicating that the company is efficient in production, and environmentally competitive. The results of the analysis are supported by the wastewater treatment system (IPAL) used by companies to reduce the impact of waste generated. The entire company has cleaned and environmentally friendly products with the concept of ecoefficiency in increasing the company's competitive advantage.

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