Tanti Handriana and Masmira Kurniawati and Indrianawati Usman and Praptini Yulianti and Rahmat Setiawan (2020) Female Purchasing Behaviour Concerning Skin Whitening Products. International Journal of Innovation Creativity and Change, 12 (8). pp. 440-451. ISSN 2201-1323, eISSN: 2201-1315

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Abstract

This study aims to analyse the purchasing behaviour of female consumers in purchasing skin whitening cosmetic products. Data was collected through a survey of 187 women in Indonesia. The Covariance Based Structural Equation Model (CB-SEM) with AMOS software was used for analysing the data. The results of the analysis show that of the thirteen hypotheses proposed, there are nine supported hypotheses, and four hypotheses that are not supported. This study found that the antecedents of purchasing cosmetics skin whitening decisions were product quality, brand image, price, promotion, reference group, and family factors. The consequences of cosmetics skin whitening purchasing decisions are consumer satisfaction and the intention to share by Word of Mouth (WoM).

Item Type:	Article
Uncontrolled Keywords:	Skin whitening, decision making, product quality, brand image, price, promotion, group reference, word of mouth.
Subjects:	H Social Sciences H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions:	04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:	Creators NIM Tanti Handriana NIDN0018056905 Masmira Kurniawati NIDN0025037507 Indrianawati Usman NIDN0019086106 Praptini Yulianti NIDN0019075806 Rahmat Setiawan NIDN0026017901
Depositing User:	Tn Sugeng Riyanto
Date Deposited:	19 Apr 2021 07:37
Last Modified:	19 Apr 2021 07:37
URI:	http://repository.unair.ac.id/id/eprint/105298
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