Indrianawati Usman (2016) Reputation Organization Development Model To Create Competitive Advantage - A Case Study in Transmedia. In: The 13th UBAYA International Annual Symposium on Management, 18-20 Maret 2016, Ho Chi Minh City, Vietnam.

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Abstract

The development of the television industry in Indonesia began in 1962; Intensity of competition in this industry began in 2000 and 2001, with the emergence of several private television stations that have special characteristics. Furthermore, emerging new television station broadcasting from the TransTV, Lativi, Trans7, GlobalTV and Metro. In 2013 and 2014 appeared new television station like Bloomberg, CNN Indonesia, which uses the brand which has been established and has a reputation in the field. This study could broaden the understanding of the meaning of an organization's reputation and gain whatever can be produced from a good reputation. The research was conducted at the organization Trans Media. The first phase of the study was to conduct inductive theory building. Target sample in this study was the informant who has sufficient competence and capabilities related to the issues. The main data sourced from the implementation of semi-structured interviews with two types of informants: managers who have responsibility for managing programs of TV shows, and the board of directors or commissioners who will provide direction for the management of the overall TV. The result of the research lead to the conclusion that the Trans Formation based on the concept of national metropolitan television. To maintain its reputation, Trans consistently presenting quality broadcasts in accordance with their values, namely anti-mainstream, educate, and inspire. The establishment of the organization's reputation in the form of a proposition in the form of a model with three components, namely Trans formers reputation, strategy, reputation formation and passage of reputation.

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