Indrianawati Usman and Muhammad Fariz (2019) Developing Performance Measurement of Supply Chain Management Using SCOR Model and Analytical Hierarchy Process: A Case of National Automotive Exhibition in Indonesia. In: Advancements in Global Business research Across Emerging Countries. McGraw Hill Education (India) Private Limited;, India, pp. 313-330. ISBN ISBN (13): 978-93-5316-740-0; ISBN (10): 93-5316-740-X

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Abstract

Recently the event management especially Meeting Incentive Conference and Exhibition (MICE) plays a very important role. In Indonesia, the competition of the MICE industry is getting tighter especially in the exhibition industry. The aim of this research is developing supply chain performance measurement of exhibition event process using the Supply Chain Operations Reference (SCOR) model and Analytical Hierarchy Process. This is a qualitative case study research. The object of the research in Indonesia national automotive exhibition event, organized by the biggest and most popular event organizer in Indonesia, namely PT Dyandra Promosindo. The finding of this study identified 17 activities as performance indicators of SCOR. Analytical hierarchy process (AHP) was used to measure the weight for each activity using Expert Choice 11.0 software. There is still very little research in supply chain management of exhibitions. In the future research should examine supply chain performance measurement in a more complex event such an international exhibition which involve global supply chain network

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